Recent or Current Commissions & Projects

Much recent & current work by John Billett is conducted on an in confidence basis, commissioned by clients and hence cannot be published.

Some activity takes place in the public arena and is of a general commercial communications nature. Examples of this work include:-


  • The operation and management of the Out-of-Home (Outdoor) advertising industry (May 2008 & updated March 2009)
  • New guidelines on advertising media effectiveness for advertiser procurement management (May 2008)
  • "25 things we know about what we don't know" - a review of marketing effectiveness do's & don'ts (for the Michigan State University USA Marketing Management Course June 2008)
  • "Delivering Scarcity"- a new selling proposition for national newspapers & an updated evaluation approach for media auditors (October 2008)
  • "New Metrics for Improving Media Value" - a presentation to the ISBA Procurement Management team COMPAG (October 2008)
  • "Four dangers where measurement & precision are uncomfortable bedfellows" - article commissioned by Royal Mail for Contact Magazine (January 2009)
  • "Trends in Worldwide Communications Planning" - presentation to the 4th German Media Day Conference in Munich (February 2009)
  • "Valuing Media Properties' Advertising Revenue -how some media undercharge whilst others charge premium prices for standard delivery"- presentation to the 4th Annual Numis Securities Media Conference in London (April 2009)
  • Campaign Magazine page article "Why media needs a transparent trading model" (June 12th 2009)
  • Invited witness appearing before The House of Lords Select Committee on Communications, reviewing aspects of TV trading and the operation of the Contract Rights Renewal (CRR) (December 2010)
  • "Facts, Figures & Fictions" - presentation on avoiding "the slings & arrows of outrageous fortune" whilst handling the increasing volumes of data in marketing communications - to the Numis Securities Media Conference in London (April 2011)
  • "Optimising Media Value" - presentation covering Business & Comms Objectives, Comms Planning & Implementation - to the PepsiCo Worldwide Annual Conference: Barcelona, Spain (June 2011)
  • Producer & Chair of IBC Conference Keynote session "Challenges for Advertiser Funded Broadcasting" :Amsterdam, Netherlands (September 2011)
  • "Advertisers need to be wary of stepping into honey traps" (a light hearted insight into serious media trading issues featuring Christoper Robin, Pooh, Tigger, Piglet & Kanga with Eeyore-ditor) -Campaign Magazine (October 7th 2011)
  • "Behavioural data is key to integration" - article commissioned by Contact, Royal Mail's Magazine for Marketers (Winter 2011)
  • "Optimising Media Value" - presentation for the WARC Measuring Advertising Performance conference in London (April 2012)
  • "What works best to win an ADFX Award- what judges look for" - presentation to entrants for the 2012 IAPI(Institute of Advertising Practitioners in Ireland) ADFX Awards: Dublin Ireland (April 2012)

For details of these and to discus other recent or current commissions & projects please email us via the web site or e-mail direct to