Recent or Current Commissions & Projects
Much recent & current work by John Billett is conducted on an in confidence basis, commissioned by clients and hence cannot be published.
Some activity takes place in the public arena and is of a general commercial communications nature. Examples of this work include:-
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The operation and management of the Out-of-Home (Outdoor) advertising industry (May 2008 & updated March 2009)
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New guidelines on advertising media effectiveness for advertiser procurement management (May 2008)
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"25 things we know about what we don't know" - a review of marketing effectiveness do's & don'ts (for the Michigan State University USA Marketing Management Course June 2008)
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"Delivering Scarcity"- a new selling proposition for national newspapers & an updated evaluation approach for media auditors (October 2008)
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"New Metrics for Improving Media Value" - a presentation to the ISBA Procurement Management team COMPAG (October 2008)
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"Four dangers where measurement & precision are uncomfortable bedfellows" - article commissioned by Royal Mail for Contact Magazine (January 2009)
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"Trends in Worldwide Communications Planning" - presentation to the 4th German Media Day Conference in Munich (February 2009)
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"Valuing Media Properties' Advertising Revenue -how some media undercharge whilst others charge premium prices for standard delivery"- presentation to the 4th Annual Numis Securities Media Conference in London (April 2009)
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Campaign Magazine page article "Delivering Scarcity & more transparent media trading" (June 12th 2009)
For details of these and to discus other recent or current commissions & projects please email us via the web site or e-mail direct to johnbillett@johnbillett.com