John Billett has an extensive & established career in business, commercial communication effectiveness, marketing evaluation, advertising & media.

He has a track record as a leader; as a creator of business; as an entrepreneur and as a CEO of a public company delivering successful in demand business operations; profitable growth and proven added value for shareholders. He completed the successful realisation (Summer 2005) and earn out (Spring 2007) of his business to a plc.

As Ltd., he now provides commercial communications management services in this sometimes confusing and changing digital media age, working as management advisor. project consultant & expert witness to various businesses. Current assignments include judging advertising and marketing effectiveness awards, assessments for media owners of advertising pricing, evaluations of media procurement practices for advertisers. He is also a consultant working with the business ID Comms Ltd.

On November 30th 2010, John Billett appeared at their invitation before The House of Lords Select Committee on Communications who are reviewing the Regulation of Commercial Broadcasting. We gave evidence on Commercial TV Trading Practices including the operation of the Contract Rights Renewal (CRR). Our assertion that the time is right to abandon CRR and share of broadcast deals was scutinised under a Q&A session. These exchanges can be seen on the following link to the House of Lords web site

For topical commentary & observations on advertising, media, brand & communication issues, John Billett's "Blogit with Billett" is at

The 2009 series "Media Madness" is exposing the increasing nonsense that purports to help advertisers but has the unintended opposite consequence

An internet feature with Campaign Magazine's Brand Republic "Billett on Effectiveness" covers our experiences in advertising, media & marketing effectiveness. The feature is "25 Things we know about what we don't know about Marketing Effectiveness". Please enter in your browser. Then click on "Forums & Blogs" and go to "Billett on Effectiveness".