Original Research

Between 1997 & 2005, John developed the billetts advertiser research programme

  • Relationship between TV revenue, audiences and value (for ISBA)
  • TV Value for Money (for ITV)
  • Linking demo; location & purchasing data for Direct Mail planning
  • Direct marketing effectiveness (for Royal Mail)
  • TV clutter and length of commercial break/pod
  • Effectiveness of TV ads within vs. between programmes
  • Newspaper advertising site; shape; colour & location evaluation
  • Effect of programme environment on ad.effectiveness
  • OFCOM consultancy on TV commercial revenue predictions (2004-5)