Writer, Commentator & Conferences

Some from recent years: -

  • Producer & Chair of IBC Conference Keynote session "Challenges for Advertiser Funded Broadcasting" :Amsterdam, Netherlands (September 2011)
  • "Optimising Media Value" - presentation covering Business & Comms Objectives, Comms Planning & Implementation - to the PepsiCo Worldwide Annual Conference: Barcelona, Spain (June 2011)
  • "Facts, Figures & Fictions" - presentation on avoiding "the slings & arrows of outrageous fortune" whilst handling the increasing volumes of data in marketing communications - to the Numis Securities Media Conference in London (April 2011)
  • Trends in Worldwide Communications Planning (German Media Day Munich February 2009)
  • Time Warner Round Table Global Media Group - "A different relationship between media owners & advertisers" (October 2007)
  • Venice Festival of Media (April 2007)
  • The causes of ITV's difficulty (Marketing Magazine 2006)
  • Media Performance Management: evolving the language of media auditing (IDS 2006)
  • New planning concepts for magazine advertising (PPA conference London 2006)
  • The damaging effects of advertising clutter (TV conference Barcelona 2004)
  • Newspaper sizes spaces position & colour (ARF New York 2003)
  • Commercial Break Ecology (ARF new York 2002)
  • Out of home advertising effectiveness (Outdoor conference Madrid 2001)

and if you would be interested in some topical commentary & observations on advertising, media, brand & communication issues, John Billett's new "Blogit with Billett" is at http://blog.johnbillett.com