Career Highlights
- Media Director of two top 10 advertising agencies
- Created one of the first specialist media planning & buying companies
- Influential figure in creating the specialist advertising media sector
- Subsequent development of an independent media performance management business
- Innovative marketing sciences approach for brands & services
- Captured the growing demand for financial accountability in commercial communications & marketing effectiveness
- Created original media research studies of TV spot length; programme environment and newspaper space size and position