Original Research
Between 1997 & 2005, John developed the billetts advertiser research programme
- Relationship between TV revenue, audiences and value (for ISBA)
- TV Value for Money (for ITV)
- Linking demo; location & purchasing data for Direct Mail planning
- Direct marketing effectiveness (for Royal Mail)
- TV clutter and length of commercial break/pod
- Effectiveness of TV ads within vs. between programmes
- Newspaper advertising site; shape; colour & location evaluation
- Effect of programme environment on ad.effectiveness
- OFCOM consultancy on TV commercial revenue predictions (2004-5)